Broadcasting vs. OTT Competition: How Terrestrial Platforms and OTT Platforms Adapt to Change
Broadcasting vs. OTT Competition: How Terrestrial Platforms and OTT Platforms Adapt to Change
Blog Article
Terrestrial dramas have long been established as widely recognized TV programs, produced and broadcast through traditional broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with global streaming giants, Watcha, and domestic platforms being leading competitors. As viewing trends evolve, competition between terrestrial dramas and digital streaming platforms has heightened. Consequently, each platform is creating exclusive releases and employing distinct strategies to strengthen its competitiveness.
Differentiation Strategies of Terrestrial Dramas
Terrestrial dramas focus on providing content with high mass appeal while maintaining time-honored formats. In particular, they actively cast celebrity performers to attract audience interest and produce television series that resonate with a wide range of age groups, thereby securing a consistent fanbase. Additionally, leveraging their long broadcasting experience and network legacy, they continue to offer traditional stories, ensuring stable viewership ratings. This allows audiences to explore different channels to engage with traditional content through various mediums.
Differentiation Strategies of OTT Services
OTT providers are expanding their subscriber base by employing tactics distinct from legacy media. Firstly, they actively embrace unconventional narratives and unique structures, prioritizing originality and artistry over broad popularity. Secondly, they curate personalized selections that aligns with individual tastes, targeting specialized demographics. Lastly, they focus on producing multinational content aimed at the expanding international scene, allowing them to grow their fanbase not only in their home country but also on a global scale. Through these approaches, OTT click here services are building industry dominance in ways different from conventional TV networks.
Competition and Collaboration Between Platforms
As major TV networks increasingly penetrate the streaming space, competition has become fierce. For instance, KBS and MBC operate their own streaming platforms, 'KBS Streaming Hub' and 'wavve', respectively, making available their existing TV shows on online services. This strategy helps maintain the influence of established TV channels while attracting new viewership. Meanwhile, the growth of new media services is reshaping viewing habits towards more on-demand entertainment.
Conversely, OTT services are also solidifying their influence by working alongside legacy content producers. A leading global streaming giant has gained a global following with K-content hits like 'Squid Game' and the supernatural dystopian sensation, leveraging the high-quality filming standards of terrestrial broadcasters. This collaboration helps both parties leverage their advantages, fostering a richer content environment. As a result, the lines between terrestrial and digital platforms continue to become less defined.
Ultimately, terrestrial dramas and streaming platforms are both fighting for dominance and finding common ground through their respective market tactics. network-produced content maintain established storytelling and general audience focus, whereas digital platforms provide bold and globally targeted content. As collaboration and integration between these platforms continue to develop, audiences can expect a more diverse and enriched entertainment experience in the future.
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